Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results in a search engine. This is absolutely essential to creating an effective website. Without your website appearing easily in a search engine, your chances of generating traffic are miniscule at best. What would even be the point of creating a beautiful website if nobody visits it? SEO is also a low cost alternative to many other marketing strategies. In fact, organic listings are essentially free and it will keep on benefiting your business in the long run. If your results are less than desired, you can pay for PPC and Adwords campaigns through Google. These campaigns are relatively low cost and will generate much more traffic if they are utilized correctly.
Compared to normal ads, SEO will generally give you a higher ROI. SEO creates higher conversion rates for visitors compared to normal paid ads. Take this into account, almost 60% of all clicks go to the first result on Google. SEO is important to implement at the end of the website design process because your initial website needs to be done in order to maximize the results with SEO. In order to get the highest possible ROI, the website needs to be designed professionally. Once you have everything completed, refreshing and updating the site will keep your website up to date and relevant.
Almost all of the best websites on the Internet implement SEO into their marketing strategy. Facebook, Twitter, Instagram, Pinterest, and many others all use SEO to make sure they are at the top of the search results on search engines. Other medium and small sized businesses also use SEO to improve their rankings. Almost every time you find search results on Google, those companies implemented SEO in order to be seen. Almost all of the traffic from google uses the first couple of links in the search results. Therefore, it is crucial for any business to use SEO.
In conclusion, website design and SEO work in tandem to give a website fantastic results. Generating more traffic is easy when a website has an effective layout and SEO implementation. While this may sound overwhelming, proper planning will ensure that your website is the best that it can be.